Portfolio
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Ford Store App
The challenge was to provide an effortless app experience for Ford Stores. To tackle this, I initially prototyped an iOS tablet app, incorporating features like the throw-to-screen configurator and iBeacons. With concept approval, I assembled a talented team to transform it into a fully functional product for Ford Stores, catering to both customers and staff.
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Configure & throw to screen
I developed a solution to enhance Ford Motor Company’s configurator by allowing users to interact with it on a large screen. By making clever UI tweaks and using high-resolution images, a gesture on an iPad would “throw” the car to the screen, enabling rotation and color changes. The integration was positively received at motor shows.
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Ford Augmented Reality
The challenge was to create something impressive with Augmented Reality (AR). I developed multiple proof of concepts: including a 3D Fiesta car that interacted with a postcard, and an AR experience allowing users to visualize different wheel designs on a real car. These AR experiments showcased the potential of immersive and interactive experiences in the…
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HelloWall social media wall
The challenge was to bring a static animation to life in a cost-effective manner, utilizing multiple social feeds and pre-moderation techniques. The solution was a beautiful, responsive social media wall built with HTML/CSS/JavaScript. It displayed live pre-moderated content from various social platforms, offering a captivating experience at Ford events and venues worldwide.
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Re-usable tech assets
I created “New Technologies,” revolutionizing our website development process by rewriting code for reusability, modularizing and standardizing our codebase, and implementing purpose-built features. This framework enabled rapid deployment, reduced time-to-market, and streamlined marketing. “New Technologies” components addressed challenges and ensured seamless integration across projects.
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Rapid rebuild of WAP site
When Nokia abruptly pulled their WAP platform, jeopardizing a marketing campaign, I swiftly devised a solution. After a successful proof-of-concept, I secured additional resources and led a dedicated team in rebuilding and rigorously testing the WAP site. Despite the tight deadline, we launched it just in time, demonstrating my ability to handle high-pressure situations and…
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Rapid test and learn platform
To address slow server delivery and shadow IT practices, I designed the Rapid Reaction Platform (RRP). Leveraging Linux, Java, XML, and FatWire CMS, the RRP enables swift deployment of websites, campaigns, and experiments. Its agile framework empowers marketing teams to adapt and respond quickly to market demands, revolutionizing operations and fostering innovation.