The challenge: When faced with the challenge of rapidly delivering new websites, campaigns, and experiments, I recognized the need for a solution that would maximize synergies between campaign requirements while ensuring speedy implementation.
The solution: To address this challenge, I designed a set of re-usable components called “New Technologies” that revolutionized our development process and paved the way for future campaigns.
My solution involved a comprehensive approach that encompassed rewriting existing code to make it easily re-usable for upcoming campaigns. By modularizing and standardizing our codebase, we were able to save valuable development time and effort, while maintaining consistency across multiple projects.
Additionally, I spearheaded the design and implementation of purpose-built features within the “New Technologies” framework. One such feature was the integration of an online data storage cache via a Restful web interface. This allowed for centralized storage and easy retrieval of data, empowering our Flash microsites with enhanced functionality and improved user experience.
Among the other innovative features included in the “New Technologies” package were a reCaptcha feature to enhance security, User Generated comments with pre and post moderation tools to facilitate interaction, and a forward-to-a-friend functionality to boost engagement and expand reach.
By designing and implementing these re-usable components, we achieved remarkable efficiency gains in our development process. The “New Technologies” framework enabled our team to rapidly deploy new websites, campaigns, and experiments, reducing time-to-market and streamlining the execution of marketing initiatives.
Through my strategic vision and technical expertise, I successfully developed a solution that not only addressed immediate challenges but also set the stage for future campaigns. The “New Technologies” components played a crucial role in our ability to deliver impactful and innovative marketing experiences, ensuring seamless integration and reusability across multiple projects.
Tech stack: FatWire CMS, Java, JSP, XML, HTML/JS/CSS