The challenge: The large cosmetics company faced the challenge of finding a cost-effective and efficient solution for rapidly deploying new experiments. The proposed monolith architecture from their service provider proved expensive and impractical.
The Solution: To tackle this, I devised a comprehensive solution by designing a lightweight test and learn platform on Azure.
Rather than a hefty upfront investment, we took an incremental approach, gradually building and evolving the platform over time. With each project and experiment, we iteratively developed reusable components that improved based on our growing experience and knowledge.
The outcome was a flexible and scalable platform that empowered the company to deploy experiments efficiently and adapt to evolving needs. By leveraging Azure’s capabilities and incorporating best practices, we achieved a dynamic environment conducive to continuous testing and learning.
The test and learn platform not only provided a cost-effective alternative to the proposed monolith architecture but also fostered agility and innovation within the organization. It enabled the company to embrace a culture of experimentation, rapidly iterating on ideas, and making data-driven decisions.
Through the implementation of the platform, the company gained the ability to test new concepts, gather valuable insights, and refine their product and marketing strategies. This iterative process fostered a cycle of continuous improvement and allowed for quick adaptations to market trends and customer preferences.
Overall, the test and learn platform revolutionized the company’s approach to experimentation, optimizing resource allocation, and driving efficiency. By embracing a flexible and scalable solution, the company was well-equipped to stay ahead in a rapidly evolving cosmetics industry.
Tech stack: Azure, .net, C#, HTML/CSS/JavaScript, bubble.io, Low code / no code solution.